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雅虎CEO为什么喜欢骂人?  

2009-06-11 23:31:48|  分类: 我是CIO IT时代 |  标签: |举报 |字号 订阅

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    媒体说yahoo的新CEO脏话连篇,还搬出了她在内部会议上的讲话。笔者,看过之后,的确脏话很多。想之前,她似乎还骂过杨致远。尽管这些脏话被屏蔽掉了,但想像一下,用中文表示,可能就是一些典型的京骂。
    当然,她是骂一些媒体,更是骂谷歌和微软,更让她的员工对待yahoo的客户也使用脏话。
    居然还注册了两个带有脏话的域名:**google.com和**microsoft.com,还用web2.0来帮助她们寻找脏话创新的手段。
    因为,她想打造一个脏话或者骂人的营销手段。
    有点让人不可思议,看上去很疯狂。走的不是正道,而是歪道。
    但凡是想着“走歪道”出其不意的,都是在做困兽斗,说明已经处在深深的困局当中了。
    在微软推出bing,bing的市场占有率上升,谷歌还推出了wave,yahoo的确好像从媒体中消失了。一个互联网公司,本身是个媒体,当受到了冷落之后,自然受不住这个寂寞。
    所以,她就开始抱怨,开始骂,但结果还真的很难说。

    不是说:如果有一千个人喜欢哈姆雷特,也必定有一千人在骂哈姆雷特。所以,事情是非结果,难以预料。说不定她的骂人战术会取得成功。

    此外,骂人的确有很多好处。从心理学上讲,骂人也是种发泄,人都要发泄,当遇到不满的时候,就得泄出来,否则会憋死,至少憋着会影响精神状态。雅虎现在的确需要一种提升精神状态的手段,以面对困局。

    一个领袖骂竞争对手,还有个好处,就是让所有的员工同仇敌忾,能把劲往一处用。政治上就经常有这样的手段被利用,当需要缓解内部压力和矛盾的时候,就通过树立对手和敌人为目标,以凝聚士气,营造团结。骂人还可以长势,可以激起气势,可以在发泄之后调节心情,可以骂过之后感觉有个新的开始。 

    所以,很多高管其实都喜欢骂人,不是高管也喜欢骂人。

    我听说了很多,也眼见过很多。而且,还有高层喜欢今天骂了一个人,然后过了不久就会提拔这个被骂的人。因此,被骂的人,一定会是个有价值的。

    所以骂人除了营销,也是个管理的方式。

    不过,骂人,终究是不好的。这小孩都知道。雅虎新的CEO当然也知道,当她不得不骂。也许在她看来,这是目前唯一可行的挽救雅虎颓势的手段。

 

附件:骂人的原文:

……

    Our columnist imagines how everyone's favorite potty-mouth CEO, Yahoo's Carol Bartz, might take her habit of dropping the f-word in public to the next level: by making it the centerpiece of her turnaround strategy for Yahoo. Let's listen in on what the staff meeting might sound like when she announces this bold new strategy...

Bartz: I'd like to take a moment and thank you for dragging your (expletive) down here for this meeting.

Please take your seats and shut the (expletive) up. We've got a lot of ground to cover today.

(Bartz is pacing animatedly in front of employees.) No doubt many of you followed the big announcements from Microsoft and Google last week. Did anyone here even have a (expletive) clue that Bing or Google Wave was in the works? Holy (expletive)!Just when we're finally getting our (expletive) together, our two biggest competitors go and change everything on us. Ballmer's such a (expletive). What (expletive) even came up with the name Bing? Congratulations on coming up with the worst name for a search engine ever. C'mon. And the press? They see one demo and they're slobbering all over it. Please.

And then — Google Wave?!? I mean, I just about (expletive) in my pants. First of all, what the hell is it? These guys throw up a (expletive) YouTube video about some product that may come out someday, and once again, reporters and bloggers (expletive) all over themselves writing about how (expletive) amazing this thing is. Meanwhile, we announce some great new products and what kind of coverage do we get? Zip.

We're not going to take this (expletive) any more.

Starting today, we fight back. We're going to announce a major new marketing campaign that won't let anyone ignore Yahoo any more.

For those of you who don't have your heads up your (expletive), you may have noticed that I've personally been beta testing this thing. First with those analysts, and then with that (expletive) Wall Street Journal reporter Kara Swisher — I dropped the f-bomb.

The results were clear. Those (expletives) in the press won't write about all the great (expletives) we're doing at Yahoo, but one foul-mouthed remark from me, and we're back in the headlines.

So we're re-branding the company around excessive use of profanity. Our new marketing slogan will be,

"Yahoo, (expletive) yeah!"

I expect every single Yahoo employee to maximize their use of profanity, both in the workplace and in external meetings with customers and partners.

As part of this campaign, we've registered (expletive)Google.com and (expletive)Microsoft.com. Users will be invited to submit their favorite reasons those two companies suck. We'll unveil a suite of Web 2.0 tools to invite the community to help us discover innovative uses of profanity.

As part of our efforts to roll this out across the company, your managers will be distributing a lexicon of dirty words that we expect every employee to read and utilize. We'll be offering bonuses for most creative use of profanity. And each Friday, we'll award the Purple and Gold Bar of Soap to the most foul-mouthed Yahoo out there.

I hope you're as excited as I am about this new program. And if you're not, well, go (expletive) yourself.

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